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All of the people I come right into connecting with wish to be celebrities. I’m not speaking about actors or musicians, or the Hollywood types, but alternatively individuals who brand themselves and their product or service and become so successful that people identifies them with it.
So, you’re an entrepreneur, a small business owner, or an artist, and you intend to dip into or own your corner of the market. Having a good product, message, or idea simply isn’t enough-at least in this economy. To be able to be truly successful, you need more. You need You! You have to end up being the chief marketer and frontman, earning the approval and trust of people before they’ll spend money on you or your product.
To put it simply, you’re going to have to become a celebrity, branding yourself so that individuals identify you with your. Tiger Woods is the industry Sean Connery’s Net Worth celebrity of golf, medicine can claim Dr. Oz, and finance has Suze Orman, among others. The single thing these individuals have in common is they’ve branded themselves. They learned their job, improved their skills and knowledge, and built an empire with it. Their names are now synonymous in what they do.
Sound tough? It can be. This is exactly why we developed the following five must-do steps to assist you build your own personal celebrity brand and increase your net worth.
Step One: Develop a flawless plan using the 30-thousand level view. Where can you see yourself 1 year from now? 5 years? What intellectual property do you have to supply? How will you monetize it?
Step Two: Write a book establishing yourself being an authority. If you can’t write it or don’t have time, hire an author to publish it for you or perhaps a good editor who will cleanup your manuscript. Utilizing a traditional publisher or self-publishing, authoring a book builds your base, generates revenue, and markets your message. It automatically allows you to a sought-after expert in your field.
Step Three: Exposure, exposure, exposure! Develop a PR and marketing strategy that includes broadcast and print media, television, Webisode on MSN, social networking, etc.
Step Four: Develop intellectual property, including ancillary and derivative products. Got a book? Consider adding audio and video CDs, newsletters, blogs, and additional products.
Step Five: Plan your work and work your plan. Map your goals. Set yourself up for future books by not giving out the store with your first book. Give your followers grounds to want more! Plan your success by taking yourself from where you stand to every place you intend to be down the road. Kathy Ireland did it, so did Suzanne Sommers. They had a vocation, built a following, and tried it to produce an empire by becoming a graphic and authority for products in entirely different industries.
Those will be the five key steps between you and fame! Build your brand and take the first step toward being a celebrity. The stage is yours, start climbing!
Alicia Dunams helps business owners become published authors and industry experts. Her clients include best-selling authors who have appeared on national media outlets such as 20/20, CNN, and The New York Times. These “authorpreneurs” are adding countless tens of thousands of dollars with their important thing – all by leveraging their published books.