The achievement of social media marketing lies in the right mixture of profitable strategies. The wrong combination will simply decrease the traffic from targeted customers instead of attract them. If you devise your social media strategies such as social media optimization on the basis of current trends, you can increase gains and use social media sites effectively for marketing.
Low Usage of Social Bookmarking Sites
This considerable fall of usage clearly indicates the fall of bookmarking sites. Though the sites such as Twitter, StumbleUpon, Reddit and Pinterest are still popular with marketers, bulk of sites (e.g. DIGG, Friendfeed) are nearly perishing. Therefore, it’s not a good practice to trust a bookmarking site blindly for marketing functions from the present situation. Instead, check for those sites that are most popular and carry out the bookmarking very carefully.
Decline of Daily Deal Sites
Daily bargain features or simply daily offerings of deals are considered as a powerful way to entice a high number of targeted customers at one time. The research report claims that around 80 percent of marketers aren’t interested in utilizing the very common daily bargain sites including Groupon or residing Social because of their campaigns in the not too distant future.
Now people concentrate more on the substantial amount of returns that they receive from their purchases over time. Consequently, it is advisable to use social networking sites for long term marketing goals rather than daily objectives.
Marketers using social media for marketing will clearly execute social media campaigns (using social networking sites for marketing ) for their products or services to attract targeted clients. The campaigns will be successful only if the appropriate website is popular among the clients.
The research report suggests that marketers who invest more than 40 hours a week for social media marketing execute their campaigns more intensely through Google+, You Tube, Pinterest and Instagram compared to people who spend six hours or less a week on social media marketing. Also, around 92 percent of marketers that have five or more years of expertise prefer LinkedIn compared to 70 percent of marketers having less than five decades of experience. Forum marketing has also diminished to 16 percent this year from 24 percent in 2011.
Approximately 67 percent of marketers are planning to increase campaigns through Twitter even though it is a slight decrease from 69 percent this past year.smm reseller panel Young marketers, more than older ones prefer photo sharing sites such as Instagram for launch campaigns. 62% chose blogging as most suitable platform to master, that’s the highest one followed by Google + (61 percent ) and Facebook (59%).
Trends of both B2C and B2B Marketers
Business to Consumer (B2C) Marketers use Facebook in a higher rate of 67% than other platforms. In the case of Business to Business (B2B) marketers, both Facebook and LinkedIn have equivalent majority of 29% each. Given below is the pie graph showing usage data for each platform concerning B2C and B2B marketers.
B2B marketers utilize a more diverse array of platforms when compared with B2C marketers. Both of them don’t completely utilize blogging and also have minimum You Tube usage.
If you’re a B2B or B2C marketer, attempt to encourage blogs as they are regarded as the most popular social media platform. YouTube being the 2nd biggest search engine, you can enjoy the benefits it offers by posting low-cost videos.
Since B2B marketers increasingly use LinkedIn, they have an chance to use SlideShare (possessed by LinkedIn). This social media entity can be used for generating prospects for B2B organizations.
In accordance with the study reports, there is a drop in the usage of geo-location services such as Foursquare from 17 percent in 2011 to 11 percent annually. These solutions enable check-in to your locations mechanically online. The decrease in these kinds of services suggests that individuals are now concerned more about privacy and safety. Marketers can tackle this situation by introducing rewards and contests. This will encourage individuals to check-in more.
If you’re still following the old approach for social media marketing, then it is the time to develop new approaches based on all these current trends. It is much better to entrust this tedious job to a respectable social media marketing company that provides reputable social media marketing services instead of try implementing the strategies by yourself.